International Journal of Accounting and Financial Essay Example for Free

International Journal of Accounting and Financial Essay ABSTRACT The role of Indian mutual fund industry as significant financial service in financial market has really been noteworthy. In fact, the mutual fund industry has emerged as an important segment of financial market of India, especially in channelizing the savings of millions of individuals into the investment in equity and debt instruments. Mutual funds are seemingly the easiest and the least stressful way to invest in the stock market. Quiet a large amount of money has been invested in mutual funds during the past few years. Any investor would like to invest in a reputed Mutual Fund organization. Mutual funds are financial intermediaries concerned with mobilizing savings of those who have surplus and the canalization of these savings in those avenues where there is a demand for funds. These intermediaries employ their resources in such a manner as to provide combined benefits of low risk, steady return, high liquidity and capital appreciation through diversification and expert management. Reforms in the  Indian economic system and the opening up of the economy have been the reasons for the tremendous growth in the Indian capital market. This study analyzes the impact of different demographic variables on the attitude of investors towards mutual funds. Apart from this, it also focuses on the benefits delivered by mutual funds to investors. To this end, 200 respondents of Solapur City, having different demographic profiles were surveyed. The study reveals that the majority of investors have still not formed any attitude towards mutual fund investments. KEYWORDS: Mutual Fund, Investors, Solapur City INTRODUCTION Mutual fund is a pool of money collected from investors and is invested according to certain investment options. A mutual fund is a trust that pools the saving of a no. of investors who share a common financial goal. A mutual fund is created when investors put their money together. It is, therefore, a pool of investor’s fund. The money thus collected is then invested in capital market instruments such as shares, debentures and other securities. The income earned through these investments and the capital appreciations realized are shared by its unit holders in proportion to the no. of units owned by them. The most important characteristics of a fund are that the contributors and the beneficiaries of the fund are the same class of people namely the investors. The term mutual fund means the investors contribute to the pool and also benefit from the pool. The pool of funds held mutually by investors is the mutual fund. A mutual fund business is to invest the funds thus collected according to the wishes of the investors who created the pool. Usually the investor’s appoint professional investment managers create a product and offer it for investment to the investors. This project represents a share in the pool and pre status investment  Pritam P. Kothari Shivganga C. Mindargi  objectives. Thus, a mutual fund is the most suitable investment for a common man as it offers an opportunity to invest in a diversified, professionally managed basket of securities at relatively low cost. EVOLUTION OF INDIAN MUTUAL FUND INDUSTRY The formation of Unit Trust of India marked the evolution of the Indian mutual fund industry in the year 1963. The primary objective at that time was to attract the small investors and it was made possible through the collective efforts of the Government of India and the Reserve Bank of India. The history of mutual fund industry in India can be better understood divided into following phases: Establishment and Growth of Unit Trust of India 1964-87 Unit Trust of India enjoyed complete monopoly when it was established in the year 1963 by an act of Parliament. UTI was set up by the Reserve Bank of India and it continued to operate under the regulatory control of the RBI until the two were de-linked in 1978 and the entire control was transferred in the hands of Industrial Development Bank of India (IDBI). UTI launched its first scheme in 1964, named as Unit Scheme 1964 (US-64), which attracted the largest number of investors in any single investment scheme over the years. UTI launched more innovative schemes in 1970s and 80s to suit the needs of different investors. It launched ULIP in 1971, six more schemes between 1981-84, Childrens Gift Growth Fund and India Fund (Indias first offshore fund) in 1986, Mastershare (Inidas first equity diversified scheme) in 1987 and Monthly Income Schemes (offering assured returns) during 1990s. By the end of 1987, UTIs assets under management grew ten times to Rs 6700 crores. Entry of Public Sector Funds 1987-1993 The Indian mutual fund industry witnessed a number of public sector players entering the market in the year 1987. In November 1987, SBI Mutual Fund from the State Bank of India became the first non-UTI mutual fund in India. SBI Mutual Fund was later followed by Canbank Mutual Fund, LIC Mutual Fund, Indian Bank Mutual Fund, Bank of India Mutual Fund, GIC Mutual Fund and PNB Mutual Fund. By 1993, the assets under management of the industry increased seven times to Rs. 47,004 crores. However, UTI remained to be the leader with about 80% market share. 1992-93 UTI Public Sector Total Amount Mobilised 11,057 1,964 13,021 Assets Under Management 38,247 8,757 47,004 Mobilisation as % of Gross Domestic Savings 5.20% 0.90% 6.10% Emergence of Private Secor Funds 1993-96 The permission given to private sector funds including foreign fund management companies (most of them entering through joint ventures with Indian promoters) to enter the mutal fund industry in 1993, provided a wide range of choice to investors and more competition in the industry. Private funds introduced innovative products, investment techniques and investor-servicing technology. By 1994-95, about 11 private sector funds had launched their schemes. Growth and SEBI Regulation 1996-2004 The mutual fund industry witnessed robust growth and stricter regulation from the SEBI after the year 1996. The mobilization of funds and the number of players operating in the industry reached new heights as investors started showing more interest in mutual funds. A Study of Investors Attitude towards Mutual Fund with Special Reference to Inversotrs in Solapur City Investors interests were safeguarded by SEBI and the Government offered tax benefits to the investors in order to encourage them. SEBI (Mutual Funds) Regulations, 1996 was introduced by SEBI that set uniform standards for all mutual funds in India. The Union Budget in 1999 exempted all dividend incomes in the hands of investors from income tax. Various Investor Awareness Programmes were launched during this phase, both by SEBI and AMFI, with an objective to educate investors and make them informed about the mutual fund industry. Growth and Consolidation 2004 Onwards The industry has also witnessed several mergers and acquisitions recently, examples of which are acquisition of schemes of Alliance Mutual Fund by Birla Sun Life, Sun FC Mutual Fund and PNB Mutual Fund by Principal Mutual Fund. Simultaneously, more international mutual fund players have entered India like Fidelity, Franklin Templeton Mutual Fund etc. There were 29 funds as at the end of March 2006. This is a continuing phase of growth of the industry through consolidation and entry of new international and private sector players. Indian mutual fund industry reached Rs 1,50,537 crore by March 2004. It is estimated that by 2010 March-end, the total assets of all scheduled commercial banks should be Rs 40,90,000 crore. The annual composite rate of growth is expected 13.4% during the rest of the decade. In the last 5 years there is an annual growth rate of 9%. According to the current growth rate, by year 2010, Mutual fund  India assets will be double FEATURES THOSE INVESTORS LIKE IN MUTUAL FUND If mutual funds are emerging as the favorite investment vehicle it is because of the many advantages. They have over other forms and avenues of investing parties for the investors who has limited resources available in terms of Capital and ability to carry out detailed reserves and market monitoring. These are the major advantages offered by mutual fund to all investors: Professional Management Mutual Funds provide the services of experienced and skilled professionals, backed by a dedicated investment research team that analyses the performance and prospects of companies and selects suitable investments to achieve the objectives of the scheme. Diversification Mutual Funds invest in a number of companies across a broad cross-section of industries and sectors. This diversification reduces the risk because seldom do all stocks decline at the same time and in the same proportion. You achieve this diversification through a Mutual Fund with far less money than you can do on your own. Convenient Administration Investing in a Mutual Fund reduces paperwork and helps you avoid many problems such as bad deliveries, delayed payments and follow up with brokers and companies. Mutual Funds save your time and make investing easy and convenient. Return Potential Over a medium to long-term, Mutual Funds have the potential to provide a higher return as they invest in a diversified basket of selected securities. Pritam P. Kothari Shivganga C. Mindargi Low Costs Mutual Funds are a relatively less expensive way to invest compared to directly investing in the capital markets because the benefits of scale in brokerage, custodial and other fees translate into lower costs for investors Liquidity In open-end schemes, the investor gets the money back promptly at net asset value related prices from the Mutual Fund. In closed-end schemes, the units can be sold on a stock exchange at the prevailing market price or the investor can avail of the facility of direct repurchase at NAV related prices by the Mutual Fund Transparency You get regular information on the value of your investment in addition to disclosure on the specific investments made by your scheme, the proportion invested in each class of assets and the fund managers investment strategy and outlook Flexibility Through features such as regular investment plans, regular withdrawal plans and dividend reinvestment plans, you can systematically invest or withdraw funds according to your needs and convenience Affordability Investors individually may lack sufficient funds to invest in high-grade stocks. A mutual fund because of its large corpus allows even a small investor to take the benefit of its investment strategy. Well Regulated All Mutual Funds are registered with SEBI and they function within the provisions of strict regulations designed to protect the interests of investors. The operations of Mutual Funds are regularly monitored by SEBI. DISADVANTAGES OF MUTUAL FUNDS Above I have mentioned the various advantages of Mutual Funds but it also suffers from a lot of drawbacks as the market is volatile and it is ever affected by national as well as international factors, these days we can see that crude oil prices in International market has become an important factor  in determining the market movement. Here are some disadvantages as cited by me and by survey: Fluctuating Returns Mutual funds are like many other investments without a guaranteed return: there is always the possibility that the value of your mutual fund will depreciate. Unlike fixed-income products, such as bonds and Treasury bills, mutual funds experience price fluctuations along with the stocks that make up the fund. When deciding on a particular fund to buy, you need to research the risks involved just because a professional manager is looking after the fund, that doesn’t mean the performance will be always good Diversification Although diversification is one of the keys to successful investing, many mutual fund investors tend to over diversify. The idea of diversification is to reduce the risks associated with holding a single security; over diversification (also known as diversification) occurs when investors acquire many funds that are highly related and, as a result, don’t get A Study of Investors Attitude towards Mutual Fund with Special Reference to Inversotrs in Solapur City the risk reducing benefits of diversification. At the other extreme, just because you own mutual funds doesn’t mean you are automatically diversified. For example, a fund that invests only in a particular industry or region is still relatively risky. For example: Sect oral Funds Cash and More Cash As you know already, mutual funds pool money from thousands of investors, so everyday investors are putting money into the fund as well as withdrawing investments. To maintain liquidity and the capacity to accommodate withdrawals, funds typically have to keep a large portion of their portfolios as cash. Having ample cash is great for liquidity, but money  sitting around as cash is not working for you and thus is not very advantageous. Costs Mutual funds provide investors with professional management, but it comes at a cost. Funds will typically have a range of different fees that reduce the overall payout. In mutual funds, the fees are classified into two categories: shareholder fees and annual operating fees. The shareholder fees, in the forms of loads and redemption fees are paid directly by shareholders purchasing or selling the funds. The annual fund operating fees are charged as an annual percentage usually ranging from 1-3%. These fees are assessed to mutual fund investors regardless of the performance of the fund. As you can imagine, in years when the fund doesn’t make money, these fees only magnify losses. Figure 1: Structure of Mutual Fund A mutual is a set up in the form of trust, which has sponsor, trustee, assets management company (AMC) and custodian. Sponsor is the person who acts alone or in combination with another body corporate and establishes a mutual fund. Sponsor must contribute at least 40% of the net worth of the investment managed and meet the eligibility criteria prescribed under the Securities and Exchange Board of India (Mutual Funds) regulations, 1996. The sponsor is not responsible or liable for any loss or shortfall resulting from the operation of the schemes beyond the initial contribution made by it towards setting up of Mutual Fund. The Mutual Fund is constituted as a trust in accordance with the provisions of the Indian Trusts Act, 1882 by the Sponsor. Trustee is usually a company (corporate body) or a board of trustees (body of individuals). The main responsibility of the trustee is to safeguard the interest of the unit holders and also ensure that AMC functions in the interest of investors’ and in accordance with the Securities and Exchange Board of India (Mutual Fund) Regulations 1996 the provisions of the Trust deed and the offer Document of the respective schemes. The AMC is appointed by the Trustees Pritam P. Kothari Shivganga C. Mindargi as the investment Manager of the Mutual Fund. The AMC is required to be approved by SEBI to act as an asset management company of the Mutual Fund. The AMC if so authorized by the Trust Deed appoints the Registrar and Transfer Agent to agent the mutual fund. The registrar processes the application form, redemption requests and dispatches account statements to the unit holders. The Registrar and Transfer agent also handles communications with investors’ and updates investor records. REVIEW OF LITERATURE Lenard et., al. (2003) empirically investigated investor’s attitudes toward mutual funds. The results indicate that the decision to switch funds within a fund family is affected by investor’s attitude towards risk, current asset allocation, investment losses, investment mix, capital base of the fund age, initial fund performance, investment mix, fund and portfolio diversification. The study reported that these factors are crucial to be considered before switching funds regardless of whether they invest in non-employer plans or in both employer and non-employer plans. Bollen (2006) studied the dynamics of investor fund flows in a sample of socially screened equity mutual funds and compared the relation between annual fund flows lagged performance in SR funds to the same relation in a matched sample of conventional funds. The result revealed that the extra-financial SR attribute serves to dampen the rate at which SR investors trade mutual funds. The study noted that the differences between SR funds and their conventional counterparts are robust over time and persist as funds age. The study found that the preferences of SR investors may be represented by conditional multi-attribute utility function (especially when SR funds deliver positive returns). The study remarked that mutual fund companies can expect SR investors to be more loyal than investors in ordinary funds. Walia and Kiran (2009) studied investor’s risk and return perception towards mutual funds. The study examined investors perception towards risk involved in mutual funds, return from mutual funds in comparison to other financial avenues, transparency and disclosure practices. The study investigated  problems of investors encountered with due to unprofessional services of mutual funds. The study found that majority of individual investors doesn’t consider mutual funds as highly risky investment. In fact on a ranking scale it is considered to be on higher side when compared with other financial avenues. The study also reported that significant relationship of interdependence exists between income level of investors and their perception for investment returns from mutual funds investment. Saini et., al. (2011) analyzed investor’s behavior, investors’ opinion and perception relating to various issues like type of mutual fund scheme, its objective, role of financial advisors / brokers, sources of information, deficiencies in the provision of services, investors’ opinion relating to factors that attract them to invest in mutual and challenges before the Indian mutual fund industry etc. The study found that investors seek for liquidity, simplicity in offer documents, online trading, regular updates through SMS and stringent follow up of provisions laid by AMFI. Singh (2012) conducted an empirical study of Indian investors and observed that most of the respondents do not have much awareness about the various function of mutual funds and they are bit confused regarding investment in mutual funds. The study found that some demographic factors like gender, income and level of education have their significant impact over the attitude towards mutual funds. On the contrary age and occupation have not been found influencing the investor’s attitude. The study noticed that return potential and liquidity have been perceived to be most lucrative benefits of investment in mutual funds and the same are followed by flexibility, transparency and affordability. STATEMENT OF THE PROBLEM Mutual funds have their drawbacks and may not be for everyone. No investment is risk free. If the entire stock market declines in value, the value of mutual fund shares will go down as well, no matter how balanced the portfolio. A Study of Investors Attitude towards Mutual Fund with Special Reference to Inversotrs in Solapur City Investors encounter fewer risks when they invest in mutual funds than when they buy and sell stocks on their own. However, anyone who invests through a mutual fund runs the risk of losing money. All funds charge administrative fees to cover their day-to-day expenses. Some funds also charge sales commissions or â€Å"loads† to compensate brokers, financial consultants, or financial planners. When he invests in a mutual fund, they depend on the fund’s manager to make the right decisions regarding the fund’s portfolio. If the invests in Index Funds, they foregoes management risk, because these funds do not employ managers. Though these are the problems in the investment of mutual funds, in the recent days most of the investors preferred to invest their funds on mutual funds. In this background, the research has made an attempt to study the investors’ preference for mutual funds in Solapur City. LIMITATIONS OF THE STUDY The present study is based upon the results of survey conducted on 200 mutual fund investors. The implications of the study are subject to the limitations of sample size, psychological and emotional characteristics of surveyed population. SCOPE OF THE STUDY This paper provides Future of Mutual Funds industry information as well as awareness level amongst people for Mutual Funds. Also this project report of Mutual Funds gives an outlook to management as to how the mutual funds are performing in the current market situation as a result what may be the future of this industry. This paper on mutual funds is informative the students who want to understand and undertake assignments in the industry. This study also facilitates the general people who can understand the importance and explore the new option for investment in Mutual Funds. Different financial institutions provide services that are both complementary to and competitive with each other. A well built financial system directly contributes to the growth of the country. RESEARCH METHODOLOGY This study is descriptive in nature based on survey method. The study aims at finding out the attitude of the investors towards investment in mutual funds in Solapur city. This study was based mainly on primary sources. The primary data was collected from the investors of mutual funds with help of the questionnaire. The secondary data were collected from the books, records and journals. By adopting convenience sampling, 200 respondents were selected for this study. The essential data were collected with the help of questionnaire. The data collected from the period of January 2011 to April 2011. DATA ANALYSIS AND INTERPRETATION Figure: 2 Showing Pattern of Investment Pritam P. Kothari Shivganga C. Mindargi From above figure it is clear that 75% investors are invested in open ended schemes where as 15% invested in closed ended schemes in mutual fund. Figure: 3 Reason for Investment in Mutual Fund From above figure it is clear that and 42% investors say that they invested money in mutual fund for tax assumption. 33% investors say that they invested money in mutual fund for higher returns. 16% investors say that they invested money in mutual fund for value creation in fund. 9% investors say that they invested money in mutual fund for other reason. Figure: 4 Showing the Reason of Investors that not Invested Money in Mutual Fund From above figure is clear that 50% investors say that they not interested to invest money in mutual fund. 33% investors say that they have imperfect knowledge in mutual fund, so they are not invested. 8.5% investors say that they invested in govt. bond. 8.5% investors has other reason so they not invested money in mutual fund. Figure: 5 Showing Type of Investment Investors Should be Preferred A Study of Investors Attitude towards Mutual Fund with Special Reference to Inversotrs in Solapur City From above figure it is clear that investors invest money in fixed deposits. 15 25% investors invest money in gold/real estates. 17% investors invest money in mutual fund. 8% investors invest money in bond/debentures. Remaining 17% investors invest money in shares. Figure: 6 Showing Returns Investor get from their Investment From above figure it is clear that 70% investors are gaining 5-15% returns from their investment. 23% are gaining 15-30% returns from their investment. 5% investors are gaining 30-45% returns from their investment. Remaining only 2% investors is gaining above 45% returns from their investment. Figure: 7 Showing Duration of Investment From above it is clear 80% investors are dealing in short term duration whereas 20% investors are dealing in long term duration. Figure: 8 Showing the Investors Experience in Mutual Fund Pritam P. Kothari Shivganga C. Mindargi From above figure it is clear that 73% investors say that they are having bad experience in mutual fund. 12% investors say that they are having good experience in mutual fund. Remaining 15% investors say that their experience is ok. FINDINGS AND SUGGESTIONS Findings †¢The trend for investment is changing rapidly besides the traditional pattern of investment and people today they are ready to undertake risk and also bear the volatility of changing mutual fund market scenario. †¢This shows that people with Middle Income Group are more attractive this market and are ready to bear the risk. †¢It is observed that 75% investors have invested open ended schemes that they want higher returns on their investment rather than investing in closed ended schemes in mutual fund. †¢It is observed that 42% investors have invested money for tax assumption.33% investors have invested money for higher returns in their investment.16% investors have invested money for value creation in fund. And remaining 9% investors have invested money for other reason. †¢It is observed that 50% investors have not interested to invest money in mutual fund.33% investors have imperfect knowledge so they not invested money in mutual fund.9% investors find govt. securities bond is better that’s way they not invested money in mutual fund. And remaining 8% investors have other reason so they not invested money in mutual fund. †¢It is observed that more businessmen were inclined towards investing in current account. The ladies were inclined to invest their money in Gold and jewelleries. Service class people and retired class people prefer more saving and fixed deposits People with high income. †¢It is observed that 70% investors have invested to getting returns in the range of 5-15% which shows in short span of time they are getting good returns and more than expectations. †¢It is observed that 80% investors have invested in short term duration which indicates the investors have not ready to invest in long term period due to various risks associated with long term duration of investment. †¢On asking how they get knowledge of mutual fund a large number of them attributed to print media. Even banks today follow the role of the investment advisors. Very few get any information from the e-media or Hence, AMCs must increase the awareness about their product through Electronic media (TVs, Cables, Radios etc.) as well as and should not just constrained itself to the print advertisement those who do not read newspaper. SUGGESTIONS Investor’s Point of View The question that entire customer, irrespective of the age group and financial status, think of is- Are mutual funds are a safe option? What makes them safe? The basis of mutual fund industry’s safety is the way the business is defined and regulation of law. Since the mutual fund invests in the capital market instruments, so proper knowledge is essential. Hence the essential requirement is well informed seller and equally informed buyer who  understands and helped them to understand the product (here we can say the capital market and the money market instruments) is the essential preconditions. A Study of Investors Attitude towards Mutual Fund with Special Reference to Inversotrs in Solapur City Being Prudent Investor One Should †¢Ask one’s agent to give details of different schemes and match the appropriate ones. †¢Go to the company records or the fund house regarding any queries if one is not satisfied by the agents. †¢Investors should always keep an eye on the performance of the scheme and other good schemes as well which are available in the market for the closed comparison. †¢Never invest blindly in the investments before going through the fact sheets, annual reports etc. of the company. Since, according to the Guidelines of SEBI The AMCs are bound to disclose all the relevant data that is necessary for the investment purpose of investors. Company’s (Mutual Fund Companies) Point of View  Following measures can be taken by the company for getting higher investments in the mutual fund schemes: †¢Educate the agents or the salesmen properly so that they can take up the queries of the customer effectively. †¢Set up separate customer care divisions where the customers can anytime pose their query, regarding the scheme or the current NAV etc. These customer care units can work out in accordance with the requirements of the customer and facilitates them to choose the scheme that suits their financial status. †¢Conduct seminars or programs about mutual fund where every information about the product is outlined including the risk factor associated with the different classes of assets. †¢Brokers should reduce the brokerage charges for intra day and delivery based so that the investor can save more amounts to generate extra investment for the investor as well as for the Mutual Fund companies. †¢Mutual Fund companies should try to increase the promotion and advertisement strategies for awareness of Mutual fund in solapur city. CONCLUSIONS The mutual fund industry is growing at a tremendous pace. A large number of plans have come up from different financial resources. With the stock markets oaring the investors are attracted towards these schemes. Only a small segment of the investors still in Mutual Funds and the main source  sources of information still are the financial advisors followed by advertisements in different media. The Indian investors generally invest over period of 2-3 years. Also there is a tendency to invest in fixed deposits due to the security attached to it. In order to excel and make mutual funds a success, companies still need to create awareness and understand the psyche of the Indian customer. REFERENCES Agapova, Anna, 2011, „The Role of Money Market Mutual Funds in Mutual Fund Families , Journal of Applied ‟ 1. Finance, Vol. 21, Issue. 1, pp. 87-102. Agarwal, Vikas; Boyson, Nicole M.; Naik, Narayan Y, 2009, „Hedge Funds for Retail Investors? An Examination of Hedged Mutual Funds , Journal of Financial Quantitative Analysis, Vol. 44, Issue 2, pp. 273-305. ‟ 2. 12 Pritam P. Kothari Shivganga C. Mindargi 3. A. Vennila, R. Nandhagopal(2012) â€Å"Investors’ Preference towards Mutual Funds in Coimbatore City European Journal of Social Sciences ISSN 1450-2267 Vol.29 No.1 (2012), pp. 115-125 4. Binod Kumar Singh (2011) â€Å"A Study on Investors’ Attitude towards Mutual Funds as an Investment Option† JOURNAL OF ASIAN BUSINESS STRATEGY, VOL. 1(2): 8-15 5. Badrinath, S.G Gubellini, S, (2011), „On the characteristics and performance of long-short, market-neutral and bear mutual funds , Journal of Banking Finance, Vol. 35 Issue 7, pp.1762-1776. ‟ 6. Dranikoff L, Koller, T. and Schneider, A, â€Å"Divestiture: Strategy’s Missing Link†, Harvard Business Review, May 2002, 80 (5). 7. Dr.Nishi Sharma (2009) â€Å"Indian Inverstors Perception towards mutual funds† Business Management Dynamics Vol.2, No.2, Aug 2012, pp.01-09 8. Gil-Bazo, Javier; Ruiz Verd, Pablo, 2009, „The Relation between Price and Performance in the Mutual Fund Industry , Journal of Finance, Vol. 64, Issue 5, pp. 2153-2183. ‟ 9. Hansen M and Nohria N, â€Å"What’s your Strategy for Managing Knowledge?† Harvard Business Review, MarchApril, 1999, 77 (2).1 10. Journal of Marketing, 32 (October), 65-68, 1968. 11. Rajeswari, T.R., and V.E. RamaMoorthy, 2001, An Empirical Study on Factors Influencing the Mutual Fund Scheme Selection by Retail Investors . Retrieved on May 2010 http://www.utiicm .com/Cmc/PDFs/ ‟ 2001/rajeswari.pdf. 12. Singh, Chander, 2004, „Performance of mutual funds in India – an empirical evidence , ICFAI journal of applied ‟ finance December, pp. 81-98. 13. Subbash C. Jain, â€Å"Marketing Planning and Strategy†, South Western College Publishing, Sixth Edition, 2000. 14. Singh, B. K. and Jha, A.K. 2009, „An empirical study on awareness acceptability of mutual fund , Regional ‟ Student s Conference, ICWAI, pp. 49-55. ‟ 15. Winer, C. Strategic Thinking: An executive Perspective, Upper Saddle River, Prentice Hall, 2000

Essay --

Kaylee Miller ENG 2413, 3 period C. Windham 10 December 2013 Helping Hand Mary Shelley was not an ordinary nineteen-year-old. She was the daughter of major novelist William Godwin and woman activist Mary Wollstonecraft, and the wife of one of the primary second-generation poet. In life, Mary had to face many situations without her mother, because she was only eleven days old when she passed away. Throughout Mary’s life, she lost three of her four children prematurely. Her only surviving child was named Percy Florence, and she was born in 1819. Frankenstein was released when Mary was twenty-one years old. The central idea came to Shelley in a dream where she saw a student placing parts together of a male’s body and working through an engine to animate it. In Mary’s Shelley’s novel, the Creature goes from being innocent, to a harmful individual, and results in being a kind hearted helping hand. The Creature had a tough life to begin with, and he was an innocent creature. He was forced to provide for himself with knowing nothing and without a leading hand. He describes his first expe...

Language Paper

Language is something that generally every human has as a form of communication. It can be in the form of verbal words, in the form of written words, or even in the form of signed words, but it is something that as humans we all use in one way or another. The need for language evolved as a way for people to express their thoughts, their feelings and emotions, and even their fears. Humans needed a way to communicate with each other to express things that normally couldn’t be expressed. This paper is going to set out to cover language. It will cover the definition of language and lexicon, as well as evaluate the key features of language. The paper with describe the four levels of the language structure and processing as well as analyze the role of language processing in cognitive psychology. While it seems so simple, language is a complex as well as fascinating cognitive function that will be explored more in this paper. Language and Lexicon If a person were asked to define language they would probably just comment on the fact of verbal communication. In fact the true definition of language is that it is a systematic means of communicating by the use of sounds or conventional symbols (Caplan, 2007). When a person talks about lexicon they are literally talking about a person’s vocabulary. According to Caplan, lexicon’s definition is that it is a language’s vocabulary or the language user’s knowledge of words (2007). As stated above language is a cognitive function that is actually part of a process called the linguistic process. The linguistic process allows a person to be able to not only produce communication, but to be able to understand it as well. This concept will be explored more throughout the paper. When people speak about the structure of language it is generally useful to think of it as having four levels. The four levels include, speech sounds or phonemes, words, sentences, and groups of sentences or texts (Willingham, 2007). The lowest level phonemes, which are basically speech sounds, are where the analysis of the sounds that make up words comes in. Phonemes are basically the individual sounds of speech that correspond to the letters in the alphabet of the person trying to use communication. If a person just looks at just the English language they would find that there are 46 phonemes. Worldwide a person would find about 200 phonemes (Willingham, 2007). Continuing on with the English language, the 46 phonemes that correspond with each letter of the alphabet combine in different ways in order to create the roughly 600,000 words contained in the English language alone. In each language there are certain rules when it comes to phonemes stating how the phonemes can be combined and where they can appear in a word (Willingham, 2007). An example of one of the rules in the English language is that a stop consonant cannot appear more than once at the beginning of a word. Phonemes are the first levels that are combined to create words, which are the second level. After that it goes into the third level in which words combine together to create sentences. Of course a person can’t just combine any words in order to make sentences, there are rules involved with this just as there are rules involved with making words. In order for a sentence to be understandable and be proper in structure a person must include proper grammar was well as proper order in the sentence itself. The last level of language structure and processing is grouping sentences together or making text. When a person talks about text they are referring to a group of sentences that combine together and that are related in order to make a paragraph or a group of paragraphs. In order to make a proper text there has to be a connection between the sentences involved in the text. The sentences in the text have to relate to each other, they have to make sense, and lastly they must have logical connections that make each sentence relevant to the previous sentence. Language is defined by five basic properties that are deemed critical for language. The properties include communicative, arbitrary, structured, generative, and dynamic. The first property, communicative, is a property because as it describes it permits one person to communicate with another person. Next in the properties is arbitrary, which is the fact that the relationship between language’s elements and their meaning is arbitrary. When it comes to symbols, arbitrariness is one of the key features. A sound can stand for a meaning, but as to which sound stands for which meaning is considered arbitrary (Willingham, 2007). While language is arbitrary, it is at the same time structured as well. Basically meaning the pattern of symbols is not arbitrary at all. Next is the fact that language is also generative. The basic units of language such as words can be used to build any number of meanings. Finally, language is dynamic because it is not just static. According to Willingham, language is changing constantly as new words are added and the rules of grammar slowly and subtly change (2007). Language Processing in Cognitive Psychology Language is a remarkable process when it is looked at on a cognitive level. As far as language is concerned, humans are the only being on earth that posses the ability to be able to communicate through language. When it comes to a person’s basic needs and desires a person has only to communicate them through words for them to be met. Another interesting fact is that a person is able to learn language rapidly and effectively through their childhood, yet as a person grows older language acquisition becomes harder for the person. When it comes to language processing it plays a key role in cognitive psychology due to the fact that it deciphers the way in which a person is able to communicate as well as process, store, and retrieve the language that they acquire. Conclusion When it comes to humans the primary tool of communication is language. Language is something that generally every human has as a form of communication. It can be in the form of verbal words, in the form of written words, or even in the form of signed words, but it is something that as humans we all use in one way or another. The need for language evolved as a way for people to express their thoughts, their feelings and emotions, and even their fears. Humans needed a way to communicate with each other to express things that normally couldn’t be expressed. Language is one of the remarkable cognitive processes that humans all share and without language it would be difficult to communicate with another person. Without the levels of language or the rules that are involved with it would probably be difficult for people to understand one another, much less communicate effectively with each other.ReferencesCaplan, D. (2007) Language: Structure, Processing, and Disorders. Retrieved November 10, 2010 from http://mitpress.mit.edu/catalog/item/default.asp?tid=4344&ttype=2 Willingham, D.T. (2007). Cognition: The thinking animal (3rd ed.). Upper Saddle River, NJ: Person/Allyn & Bacon.

Coca Cola And The Non Alcoholic Beverage Industry Essay

Coca-Cola Industry Coca-Cola was founded 125 years ago and has dominated the non-alcoholic beverage industry for a significant amount of time. It currently leads the industry in market share at around 40% and 1.9 billion servings are consumed each day around the world (Business Insider). The company is mainly known for their carbonated soft drinks, but they own around 500 brands of soft drinks, juices, bottled waters, sports drinks, and other types of drinks. Coca-Cola has a total of 17 brands that have individual revenues of over $1 billion including: Coca-Cola, Diet Coke, Powerade, Dasani, Fanta, and Minute Maid (Market Realist). Coca-Cola is served in over 200 countries across the world and can be enjoyed by all types of people; however, they are targeting their advertisements to rapidly growing target markets. According to Market Realist, Coca-Cola spent $3.3 billion on advertisements in 2013 and these are geared toward Hispanics, Millennials, and Teens, because these groups hold significant buying power. There are many players in the industry that are necessary for getting the end products to restaurants, retailers, and customers. The value chain for Coca-Cola starts with the syrup producer and then moves to the bottler, distributor, merchant, and finishes with the final customer (Market Realist). Alternate Industry Definition Coca-Cola’s industry is defined as consumer goods, and then more specifically non-alcoholic beverages. One could categorize Coca-Cola as a CPGShow MoreRelatedEssay about The Coca-Cola Company1076 Words   |  5 PagesIndustry General Description The Coca-Cola Company - American multinational corporation operates in a nonalcoholic segment of Beverage Industry. 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